Our History
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1990-20121. RIVEROPTICAL originated from Chunyan Glasses Accessories Wholesale Department of Danyang Glasses Market.
2. In 2006, it was renamed as Yuefeng Glasses Accessories Wholesale Department of Danyang Glasses Market.
3. In 2007.Alibaba Intemational Station was opened for foreign trade.
4. Danyang River Optical Co., Ltd.was established on March 12, 2012.
5. Participate in ltalian MILANO Optical Fair. -
20131. Established the Ministry of Foreign Trade and Alibaba Yipintang.
2. Sort out the company structure and corporate culture, and clarify the company's vision, mission, and values.
3. The office environment was rectified in the direction of 5S, and fuly automatic filing equipment for lens cleaner was added. -
20141. Expand sales channels and fully participate in domestic and foreign eyewear exhibitions.
2. Sales expansion: glasses cases and glasses equipment are included in key marketing categories.
3. Stall No. 2 of Huayang Optical Market moved to Shop 8030, Area C, Intemational Optical City.
4. The workshop was rectified in the direction of 5S, and the operating area was expanded to 2,200 square meters.
5. Organize the first trip, the first team building activity, the first annual meeting. -
20151. The Ministry of Domestic Trade’s Alibaba 1688 platfomm is online.
2. Participated in the Alibaba Hundred Group Competition for the first time and established a sales incentive mechanism.
3. Added a second set of fully automatic cuting equipment for glasses cloth and a set of fuly automatic equipment for thermal transfer printing of glasses cloth.
4. The company's operating area has been expanded to 2800m². -
20161. Intemal management has been streamlined and svstematic, and a company management commitee has been established.
2. Added a second set of fully automatic filling 30ml production line.
3. The company's operating area expanded to 4,000 square meters. -
20171. Danyang River Trading Co., Ltd. was registered and established.
2. Sales expansion: spectacle lenses are included in key marketing categores.
3. Three new Alibaba intemational stations were added, and the MADE IN CHINA platfom was launched.
4. Added a third set of fully automatic cutting equipment for glasses cloth. -
2018-20191. Warehouse 5S consulting project launched, ERP system upgraded.
2. The company's seventh anniversary celebration commends three- and five-year veteran employees.
3. Added a third set of fully automatic filling 60ml production line.
4. The sample room decoration was expanded to 500 square meters, and the company's operating area was expanded to 6.000 square meters. -
2020-20221. The company developed and launched: Glasses Brother APP--online wholesale mall.
2. Improve internal management and add performance interviews and appraisals for each department.
3. RIVEROPTICAL's corporate culture was included in "Believe in the Power of Persistence" by Zeiss Oplics.
4. The company's 10th anniversary celebration commends three-, five- and ten-year-old employees.
5. Added a fourth fully automatic filing production ine and a fully automatic wet wines production line. -
2023-20241. RIVEROPTICAL's "Sample Book" design milestone upgrade.
2. The first draft of "Employee Handbook 1.0" of RIVEROPTICAL is completed.
3. The glasses brother APP was recognized by the market and began to incubate its own brand.
4. Inlemal management process, systematic and sell-operated tesling. -
Looking Forward1. Digital transformation: Innovate technology, oplimize processes, and adapt to the market.
2. Embracing Al: Introducing Al to drive innovation and optimize decision-making.
3. Improving new productivity: Innovative technology, optimized production, sustainable development.